Startups flushed with new funding can fall victim to their own rapid growth. With funding, investor & internal pressure increases in the search for the covered exponential “hockey stick” growth, but 74% of high-growth Technology startups fail due to scaling prematurely.
Enigmatech is a series to bridge the gap between entrepreneurs at this juncture, and those who managed to successfully cross the chasm. Through an engaging panel, they will share their journey, pain points faced & methods they adopted to manage growth.
We are going to explore 3 main themes in growth:
1) Testing Methods: market testing products & user feedback cycles. As pressure increases, data is what will keep you grounded in reality.
2) Partnering with Giants - Enterprise | Corporate Adoption of tech startups. Corporates are looking to innovate; startups need the channels for growth; sounds like a perfect match on the surface.
3) Using Technology to Scale. Building the right systems to keep up with growth and maintain your user experience.
4) When to Scale, when to Pivot. As founder and CEO of Qualtrics, Ryan Smith, said, “Nail it, then scale it.” What metrics & benchmark should you set to know you are ready. When is it time to make the difficult decision of pivoting.